Brand Identity + Web Design

Are you looking for clarity and confidence in your business?

 

I can help you move your business forward with my Brand Identity & Website Design packages.

FIND OUT MORE

1. It all starts here

Brand Identity Package

 

We’ll work together to create a unique, memorable and personal visual identity.

This will set you apart from your competitors and attract your ideal clients.

Includes

  • Discovery Questionnaire/Workbook
  • Research & Discovery
  • Moodboards
  • Idea generation
  • 3 logo concepts (presented with mockups)
  • Development & refinement of chosen identity

Deliverables

  • Logo supplied for web + print
  • Alternative logo
  • Brand Summary (incl. fonts + colour palette)
  • Business card

2. choose your package

Website Design + Build

Your website is one of your most important brand touch points for existing and potential clients.  We’ll work together to create a website that engages and converts your visitors.

Both packages include:

+ Initial client questionnaire
+ Content creation guide
+ 5 page WordPress website

 

+ Google Analytics Setup
+ On page SEO (*keyword research not included)
+ Cookies Acceptance bar
+ Handover document and access to my client portal with videos and guides to update your website

essentials package

The basics that you need for your online presence. Showcase your business and encourage your ideal clients to get in touch.

 

phase 1 – coming soon

  • Coming soon page
  • Contact details
  • Social media icons

phase 2 – bespoke design + build

Research, planning, design, build & testing

  • 5 pages designed around your content
  • Social media icons
  • Contact form
  • Two rounds of revisions

growth package

Supercharge your website with a blog to showcase your expertise and generate fresh content.

Build your email list by encouraging signups with a lead magnet offering a free ebook.

 

phase 1 – coming soon

  • Coming soon page
  • Contact details
  • Social media icons
  • Lead magnet signup

phase 2 – bespoke design + build

Research, planning, design, build & testing

  • 5 pages designed around your content
  • Blog page, template and 1 post uloaded
  • Social media sharing
  • Instagram feed
  • Landing page – dedicated signup for lead magnet (integration with Mailchimp – drive traffic from social.
  • Sign up popup subscription
  • Sign up thank you page + lead magnet download
  • Lead magnet design (5 pages)
  • Social media icons
  • Contact form
  • Three rounds of revisions

3. Engage your customers

Social Media Marketing

Once your visual identity is complete, it’s time to start engaging your audience.

The best time to start is once your coming soon page is up and ready, as you can start generating interest in your new service and drive visitors to signup for your lead magnet.

Artwork can be created in formats for Instagram, Facebook or LinkedIn – Mockup website on iMac tile for your website to announce the launch of your new website – Instagram Tiles + Stories Templates + Highlights Icons – Facebook or LinkedIn creative * Templates can be edited in Canva (or Adobe Photoshop/Illustrator)

A La Carte

I also offer other graphic design services so if you need artwork creating for brochures, flyers, eBooks or social media please do get in touch and let me know your requirements.

Are you ready to get started?

FAQs

I’ve tried to answer some frequently asked questions here, but feel free to get in touch and ask me anything else.

I already have a brand identity but I need a website, can you help?

For a consistent look and feel I recommend that you do both together. However if you have recently worked with a brand designer I would be happy to follow your new brand guidelines and implement these with your new website.

Do you create other business collateral as well? Ie. for social media, mailchimp, brochures

Yes – I can do all this and any other design work you require, be it banners, flyers, stickers and so on. Just let me know what you need and I will work with you to achieve your aims.

Do I need to reserve a domain name?

Yes you do – If you don’t already have a domain registered I recommend using Google domains, it’s handy to have a Google account anyway for Google Analytics and Google My Business, you can also get a branded email using Gsuite too. ie. hello@yourdomainname.com

Alternatively LCN.com they are based in the UK and are very helpful.

 

I would like a branded email address - can you help with this?

I don’t offer email hosting, as email is a specialist service (there’s alot to consider with delivery and spam etc.)

However I recommend using Google’s Gsuite for a branded email address ie. hello@yourdomainname.com

It’s a reliable service and its helpful to have a Google account for things like Analytics and Google My Business.

Do you offer website hosting?

Yes I do offer this service, which includes a free SSL certificate. I host your website through Rochen.com and I choose them for the great support, reliable service and UK based servers. This means if you have a hosting issue you can come directly to me and I will liase with them directly.

I also offer a care plan with managed hosting starting from £20 per month, and I recommend this service for peace of mind, you can see details of my care plans here.

Do you offer website care plans/maintenance?

Yes I do – Ongoing care and maintenance is important for your website to ensure that it is kept safe and secure. This service also includes managed hosting in addition to uptime monitoring and regular backups.

You can find more information here – https://www.lacondesign.co.uk/client-support-care-plans/

With a care plan you’ll receive priority support.

You can of course maintain your own website; the important thing is that it is updated regularily.

Will I be able to update my new website myself?

Yes you will, on completion of your website you will be give full access and a handover document to help you make changes as required be that changing text or images. I will also be on hand if you require any further assistance with this or more complex changes.

I offer care plans for monitoring, backups and WordPress, theme and plugin updates. You can view care plan details here.

How do we get started?

Contact me and I will guide you through the process and can help you decide what needs to be done and how you can prepare so that everything runs smoothly. We can discuss if you need help with copywriting and photography and I can advise on this too and I can recommend photographers and copywriters.

Do you offer payment plans?

Payments for the project are split as follows. Once we’ve decided to work together I will send you an invoice for 30% of the project fee, this will secure your slot within my diary. On commencement of the project a further 35% will be payable and the final payment of 35% is due on release of final artwork and/or prior to go live of the website. If the latter two deliverables are released at different times then the final invoice may be split.

Do I need professional photography?

If your budget can stretch to it then I would always recommend professional photography, for a unique look tailored to you and your business and aimed at your target market, this is especially important if your business is product based.

Photography can really make or break your image in a world where first impressions count. Stock photography is also an option if your budget wont stretch to a professional photographer and there are many good stock sites out there, I can advise on this.

Can you help me with copywriting, I'm not confident writing the text for my website?

I don’t provide a copywriting service, however I do provide a content guide to help you write your own website copy. I can can also recommend some experts in this area to work with you. If it is important for you to be found via google and your budget permits then I would highly recommend using a copywriter that specialises in SEO (Search Engine Optimisation) and can perhaps also conduct keyword research.

How much time will I need to spend on this?

Every project and business is different, but for the most successful outcome and to make the most of your investment you will need to be prepared to invest your time during the process.

You know your business best so it is important for you to be available during the course of the project, to complete the design questionaire, some homework regarding inspiration and styles, your website copy (with the help of a copywriter if required) and for feedback during the process; so you will also need to be able to access your email and other resources (Pinterest & dropbox for example).

For this reason I highly recommend that the project is scheduled for when you can commit fully and not when you are likely to be away on holiday, this will avoid a rescheduling fee.

Let's Work Together!

If you have a new project and would like to work with me or need some advice about your project please get in touch and I'll endeavor to help. You'll find I'm friendly and approachable and would love to discuss your business goals.

I look forward to hearing from you.