GEORGIE GRANT NUTRITION
Logo, Brand Identity, Web Design, Social Media Templates & eBook Design
“I would highly recommend Natalie at Lacon Design for branding and website design/build. Her experience and expertise in these areas was clear from the outset, as she quickly told me what functionality I would need in my website to ensure that it was fit for purpose for my business (I’m a nutritionist). The rest of the experience followed in a similar vein, with a comprehensive onboarding doc, timing plan and a detailed questionnaire and mood board which really helped me to get clear on my strategy and design preferences before Natalie began work.
The end results in terms of logo, branding and website have exceeded my expectations in every way. Natalie is an absolute pleasure to work with and really went above and beyond throughout, in terms of making sure all the branding elements were spot on and even adding an additional sign-up module to the website days before we went live, just because she felt it would help to increase engagement on the site. I would urge anyone who was thinking about developing/refreshing their brand identity and website to book in for an initial call!”
THE BRIEF
Georgie already had a logo but felt that it didn’t really represent her or her nutritional therapy business. So we discussed her business, ideal clients and how we could make her stand out among her competitors.
We wanted to emphasise the individual and personal nature of her nutritional therapy business and we looked into herbs and their medicinal properties. In this instance we decided to use a Rosemary Motif that was hand drawn by me, to represent the unique and tailored service she provides.
Rosemary is believed to contain antioxidants and anti-inflammatory compounds, improving digestion, enhancing memory and concentration and neurological protection (ref. https://www.medicalnewstoday.com/articles/266370#benefits)
Once the brand identity was resolved the design was rolled out across various business collateral and her new website.
DELIVERABLES
Brand Identity ( Logo, logo variation, typefaces, colour palette, moodboards)
Brand Identity Guidelines
Business Cards
Social Media templates
eBook (Lead Magnet)
Website including eBook signup and Mailchimp integration
