New Brand Identity & website refresh
Heaven is a cupcake sign


The brief was to provide a new brand identity, business collateral and a website for established hypnobirthing business BirthBalm.

The new brand identity was created to provide a professional, yet approachable and friendly tone which would help mum’s to be feel at ease. Louise and I discussed her requirements and delved further into the business to find out more about her competitors and target market and how we could make her business stand out for the right reasons.

“Natalie was recommended to me by a friend of mine. It has been an absolute pleasure working with her.

Natalie has exactly the right balance of professionalism with warmth, friendliness and great enthusiasm, always in a calm, gentle manner! She had a really good understanding of my needs and wants for my logo and website, and good insight into my business. I am delighted with the end result.

I Have had many compliments on my website from colleagues and clients alike.

Natalie comes very highly recommended from me!”

Louise Balm

Owner, BirthBalm

I created a series of mood boards to explore different pathways and colour schemes, in the end a colour palette of Yellows and Greys were chosen to reflect the fun, happy and yet calm vibe that we wanted for her potential clients.

The final deliverables included –

Logo and brand summary


Brochure website

Business cards


Heaven is a cupcake sign


Heaven is a cupcake website home page