Brand Identity & Business Collateral


Vintage-badge-for-website Stripey-Fish---for-website Rounded-Square---for-website Distressed-crab






To find out how I can help create a new visual identity or get your business online please get in touch.


The brief was to create a new visual identity for an independent restaurant specialising in seafood. The restaurant’s ethos of being ethical and sustainable was key to producing the final outcome as the visual identity needed to portray these values. Other keywords used to describe the restaurant were contemporary, informal, fresh, high quality, independent with excellent service.

Business cards and a menu were developed using the new logo, and the client was given a selection of logo alternatives along with a presentation explaining more about each concept.