Brand Identity Refresh & Website
Heaven is a cupcake sign


The brief was to provide a brand refresh for established business Heaven is a Cupcake. Lucy already had a fully functioning WordPress website and a very distinctive fun and whimsical brand image.

However, she was moving onto the next stage of her business which involved aquiring new premises and wanted a new more sophisticated look while keeping the brand equity and whimsical personality of her current brand. The other requirement was to refresh her website and create an online shop.

“I’m so pleased with the new logo and website. I was pretty vague with what I wanted from a logo but I left it in Natalie’s capable hands and she created exactly what I wanted, something whimsical yet professional. The website is working brilliantly and I’ve already had lots of new customers as well as people commenting how much they like the new brand. Natalie updated me throughout the whole process and put so much effort in to creating the perfect website. I cannot thank her enough!”

Lucy Clark

Owner, Heaven is a Cupcake

WooCommerce was used to create the shop and integrated with PayPal. We used variable products which meant we could give customers the opportunity to customise cake flavours and fillings.

The other requirements were a bespoke form to gather as much information from potential customers as possible for bespoke cake requirements. This was important to free up Lucy’s time by eliminating back and forth email messages. A further requirement was to add functionality to enable customers to select delivery and collection dates and times. Meaning that these could be booked into Lucy’s busy schedule.

Lastly we created shipping zones to specify where cakes could be delivered too.

Heaven is a cupcake website home page
Heaven is a cupcake website home page


Heaven is a cupcake website home page