HEAVEN IS A CUPCAKEBrand Identity Refresh & Website
2022 Brand Identity & Website Refresh
As Lucy’s business has grown, she felt it was time for a refresh to reflect the growth of the business by presenting a more sophisticated look and feel.
Additional objectives were to make it simpler, sleeker and more uniform, showcase Lucy’s amazing cakes and skill and to improve the customer experience.
We did this by simplifying the logo, paring it back to its base components, and by softening and reducing the colour palette with the primary brand colours now being a blue and gold, which provides a more premium feel.
The website was simplifed and moderised by making it full width and also improving functionality with the introduction of a new form for bespoke cakes.
2017 Brief – Brand Identity & Website Refresh
The brief was to provide a brand refresh for established business Heaven is a Cupcake. Lucy already had a fully functioning WordPress website and a very distinctive fun and whimsical brand image.
However, she was moving onto the next stage of her business which involved aquiring new premises and wanted a new more sophisticated look while keeping the brand equity and whimsical personality of her current brand. The other requirement was to refresh her website and create an online shop.
“I’m so pleased with the new logo and website. I was pretty vague with what I wanted from a logo but I left it in Natalie’s capable hands and she created exactly what I wanted, something whimsical yet professional. The website is working brilliantly and I’ve already had lots of new customers as well as people commenting how much they like the new brand. Natalie updated me throughout the whole process and put so much effort in to creating the perfect website. I cannot thank her enough!”
WooCommerce was used to create the shop and integrated with PayPal. We used variable products which meant we could give customers the opportunity to customise cake flavours and fillings.
The other requirements were a bespoke form to gather as much information from potential customers as possible for bespoke cake requirements. This was important to free up Lucy’s time by eliminating back and forth email messages. A further requirement was to add functionality to enable customers to select delivery and collection dates and times. Meaning that these could be booked into Lucy’s busy schedule.
Lastly we created shipping zones to specify where cakes could be delivered too.
Lucy’s refreshed Website & Branding – 2017
This was created in 2017 for when Lucy moved into commercial premises .