ST ALBANS DECOR
Brand Identity Refresh & Website
THE BRIEF
The brief was to provide a brand refresh and new website for established local painting and decorating business St Albans Decor (Previously known as Female Painters and Decorators). The rebrand was required to reflect the growing business and the more equal balance of male and female decorators. Tricia already had a website which she designed in website builder Create but wanted the brand refresh to include the website to provide a more professional yet slightly funky tone and the ability to showcase some of her more recent projects.
We considered a variety of options for her logo and the possibility of changing the colour scheme, but felt that it was important to keep some of her brand equity moving forwards and so we kept her existing brand colour palette and applied this to her new logo and the website colour scheme.
Business cards were created as well as an A1 foam board display sign, the logo was printed on t-shirts (front and back) for Tricia’s team of decorators to wear.
Before:
