NORDIC WALKING WATFORDLogo, Brand Identity, Business Collateral
NORDIC WALKING WATFORD
When Tracy approached me to work on a new identity for Nordic Walking Watford I was delighted, though in all honesty somewhat apprehensive with Nordic Walking Watford being part of NWUK with an established identity in place. I needn’t have worried as Tracy was a dream to work with throughout the collaborative process.
Out of the final concepts we felt that this Monogram Concept was the strongest as the mark and would work well applied to all the various collateral (Caps, coats, poloshirts etc.).
The logo mark is a monogram formed of letters NWW, it also symbolises a Nordic fir tree/fir cone and the partial tread of a walking boot. The arrow shape signifies forward movement and the lightly curved edges of the icon and type provide a friendly tone which was important as Tracy wanted a personal connection and a sense of belonging.
“Natalie was amazing to work with for my logo design. She was incredibly thorough and really delved into what I wanted to achieve with a new logo. She was hugely patient, professional but also warm, friendly and obviously creative! I was so lucky to have found someone who was a real pleasure to share my vision with and I am over the moon with the result. It is everything I wanted it to be – Natalie nailed it!”