Alison Joy Nutrition
Brand Identity, Website Design & Build, Lead Magnet, Email Signup, Blog, Social Media
Alison Joy Nutrition- THE BRIEF
Alison first contacted me when she was starting up as a Nutritional Therapist. She was living in Twickenham and where there was a high density of nutrition professionals locally and so she really needed to stand out and be set apart from the other nutritions in her area.
Website: alisonjoynutrition.co.uk
We started by looking at the competition to see how we could differentiate her business and found they predominantly had typographic logos and colours tended to be neutrals with splashes of a mid green or Aqua. So we decided to use a logo mark along with dark green and gold as her primary colours.
The inspiration behind the logo mark is the intersection of science (Alison’s practice has a strong science bias coming from her science background and BSc Chemistry), nature & nutrition and where the leaves intersect represents Alisons knowledge at the core, the stem funnels the knowledge and expertese into a bowl.
The font used for the logo type is described by the font foundry as “a type-family aimed at publications such as interior design and women magazines – anywhere a touch of distinction is to be desired.”
It has a classic and yet modern feel mixing angular and curved serifs so approachable and refined.
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