Hertfordshire based web design for solopreneurs & small businesses like you

Helping ambitious service providers grow their business with a strategic (and gorgeous) website built in just 1-4 VIP days.

Serving clients in St Albans, Hertfordshire, London and UK wide.

Ready to take action? Book a call with me

DOWNLOAD MY FREE GUIDE >> 10 steps to kickstart your web design project without overwhelm

You’re passionate about your business and how you can help your clients, so your website needs to reflect your experience and expertise.

But… you either don’t have a website or you’ve had your current website for years and it’s no longer working for you so you’re considering a refresh.

Maybe your business has evolved and you feel your website no longer represents you or your offer

Perhaps you’re embarrassed by your current website and it’s hindering your ability to market your business

Or you’re struggling to stand out in a competitive area and want to be seen as an authority in your niche

You need a gorgeous & conversion focused website fast!

Your website is one of your brands most important touch points, so let’s design your website to show your services, provide a great user experience and encourage action from your visitors.

With my VIP Web Design Days I can help get you on track with a website you love and that converts.

The White Rooms St Albans website home Page
Joliver Finance & Consulting Services web page

Kind words from amazing web design clients

Natalie played a pivotal role in shaping both my brand and website for my nutritional therapy business, and I couldn't be more delighted with the outcome. Collaborating with her has been an absolute pleasure. She radiates warmth and consistently maintained a friendly and positive attitude while approaching the project with the utmost professionalism. Her depth of knowledge shines through in the exceptional website she has crafted. Right from the outset, Natalie grasped the essence and feelings I sought to convey through my website, transforming my initial ideas into a stunning online presence that perfectly aligns with my vision. I wholeheartedly recommend Natalie to anyone in search of a skilled professional to bring their business website to life.
Nicola Texeira
Nicola Texeira
I couldn’t be happier with my new fresh, modern yet welcoming website. I especially appreciate how collaborative the process was. Natalie really took note of my needs and preferences, and worked with me every step of the way to ensure the final product was exactly what I wanted. The attention to detail and willingness to make changes based on my feedback made the process really easy and enjoyable. The website looks fantastic. The colours, fonts, images, and layout all work together to create a zesty bright website which reflects the character of my nutritional therapy business. The functionality works seamlessly and it’s easy to navigate. I couldn’t ask for more. Natalie really hit the nail on the head with the design and layout, it’s clear that a lot of effort and thought has gone into every aspect of it. Alison Peacham
Alison Peacham
Alison Peacham
Natalie developed my branding and website for my new business. She is brilliant to work with, friendly, positive, and very knowledgeable and provides a great structure so your time together is managed efficiently. Natalie straight away understood and captured the message and feeling that I wanted to convey. She took my simple words and ideas and translated this into a beautiful website.
Kristina Ericsson
Kristina Ericsson
Great, beautiful and personally tailored website designs created in days! Natalie's friendly 'can do' approach, makes making your business' website fun, whilst also producing an online presence that really reflects your character. Would highly recommend!
Jenny Ayres
Jenny Ayres
Fantastic web designer - Natalie understood what i wanted to achieve and every step was easy to follow under her guidance. The result was amazing and i am blown away and how easy and simple it all was - Thankyou so much Emma Richardson
Meeting Room
Meeting Room
Natalie is awesome - she made the whole process so human and I felt that she really 'got' me and my business. The colour schemes and fonts and everything feel very 'me' and I love the end product. The VIP experience was a really efficient way of working and means that you get to see the end product way quicker than the usual 6 week turnaround. Highly recommend!
Helen Bellwood
Helen Bellwood
Natalie first built my website and created a new logo for my business (Heaven is a Cupcake) 4 years a go when I moved into a commercial premises and launched an online shop. She has, ever since, hosted my site and provided very much needed web support for all those times I accidentally delete something or spend hours trying to edit one product! She always comes to my rescue and I cannot recommend her highly enough. Most recently she has given my whole website and brand a refresh. She has created the most beautiful, professional website ever and I am so happy with the new direction my brand is taking. She has really put my vision into a reality. Thank you Natalie, you are an absolute star!
Lucy Clark
Lucy Clark
Natalie is a pleasure to work with. I have worked with other developers and designers in the past and I haven’t had the same experience. Natalie is very friendly, extremely organised and reliable and she has great ideas. I absolutely love the finish product and will continue to work with her as I see my business grow. Nothing is too much trouble for her, she has researched different functionalities that I needed to find the most suitable alternative and she has come up with a contemporary design for my brand. I recommend her work to anybody looking for a great website and new branding.
Maria Fernanda Ballerio
Maria Fernanda Ballerio
I would highly recommend Natalie at Lacon Design for branding and website design/build. Her experience and expertise in these areas was clear from the outset, as she quickly told me what functionality I would need in my website to ensure that it was fit for purpose for my business (I’m a nutritionist). The rest of the experience followed in a similar vein, with a comprehensive onboarding doc, timing plan and a detailed questionnaire and mood board which really helped me to get clear on my strategy and design preferences before Natalie began work. The end results in terms of logo, branding and website have exceeded my expectations in every way. Natalie is an absolute pleasure to work with and really went above and beyond throughout, in terms of making sure all the branding elements were spot on and even adding an additional sign-up module to the website days before we went live, just because she felt it would help to increase engagement on the site. I would urge anyone who was thinking about developing/refreshing their brand identity and website to book in for an initial call!
Georgie Grant
Georgie Grant
web design guide for small businesses

Hi! I’m Natalie,

Working with small businesses and solopreneurs since 2013, designing and transforming websites, I can guide you through the overwhelm so you can focus on growing your business.

There’s so much to think about… website copy, layout, photography, colour, typography and so on so that’s where I come in as your guide. I have a proven process that I use for my VIP Days that guides you through the process and enables us to create a website (and visual identity + lead generation funnel if needed) in just 1-4 days.

Want to see your small business thrive online? Let’s work together to attract your ideal customers and stand out from your competition.

Natalie Lacon

Need a gorgeous & converting website fast?

I can help you elevate your online presence with a website you love, that attracts and converts your ideal clients.


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