Brand identity + Web Design

Brand identity & web design for ambitious female led businesses


Don’t be held back by your brand identity and website.

I can help you breathe life into your small business, attract your ideal customers and stand out from your competition.


It’s a given that you’re passionate about your business or idea but …


Do you dream of attracting your ideal clients but you’re not sure where to start?

Are you looking for brand confidence and clarity?

Perhaps you’re embarrased by your current brand identity and feel that it no longer represents you and your business?

Or maybe you’re a newly qualified nutritionist and looking to stand out in a competitive area?

If that sounds like you, I can help.

Ready for a new brand identity & website to help your business thrive?

I’ve helped many small businesses like you, clarify their message and connect with their dream clients (view my portfolio for a selection of projects).
If you’d love a distinctive, cohesive identity that can be rolled out across your brand touchpoints, and someone to guide you through the process I can help. Let’s Chat.

3 Steps to Success

1. Define & design your brand identity

We’ll explore the core of what you do and why, your competitors and target market. This will form the base of your brand personality and we’ll present this visually, forming your unique visual identity.

You’ll have access to a brand workbook to get your thoughts down on paper.

2. Strategic website design & build

Your website is one of your most important brand touch points for existing and potential clients. We’ll craft your website using your new brand identity and position you as the expert you are.

You’ll have access to my website content guide to remove overwhelm and guide you through the content creation side of the process.

Choose from my Essential or Growth Package depending on your needs.

3. Social Media Marketing

Ensure brand consistency by implementing your new identity across touchpoints.

Using your new visual identity I can design your Instagram Tiles, Stories and Highlights ready for launch. I can create brand templates too so that you can add your own text and images.

Be authentically you and connect with your audience

Kind Words

“I would highly recommend Natalie at Lacon Design for branding and website design/build.  The end results in terms of logo, branding and website have exceeded my expectations in every way.

Natalie is an absolute pleasure to work with and really went above and beyond throughout, in terms of making sure all the branding elements were spot on and even adding an additional sign-up module to the website days before we went live, just because she felt it would help to increase engagement on the site.

I would urge anyone who was thinking about developing/refreshing their brand identity and website to book in for an initial call!”


Georgie Grant Nutrition

“I highly recommend Natalie for her professionalism, enthusiasm, creativity and patience. During the initial briefing, she very quickly established what I wanted and developed a number of branding options for me, all of which were beautiful. I’m absolutely delighted with my finished website and logo, which is exactly what I wanted and exceeds my expectations.

Working with Natalie has been a joy and her guidance and support during the whole process has been invaluable.”


Shirley Briars Nutrition

“Natalie is a pleasure to work with. I have worked with other developers and designers in the past and I haven’t had the same experience.

Natalie is very friendly, extremely organised and reliable and she has great ideas. I absolutely love the finish product and will continue to work with her as I see my business grow.
Nothing is too much trouble for her, she has researched different functionalities that I needed to find the most suitable alternative and she has come up with a contemporary design for my brand.

I recommend her work to anybody looking for a great website and new branding.”


Tranquilo Birthing

Hi!  I’m Natalie.

I’m passionate about helping female-led, businesses succeed and particularily those in the creative, health & wellbeing sectors.

I’ve worked with many startups (including nutritionists, hypnobirthing instructors, and eco clothing brands) and established small businesses (gorgeous cake and granola brands, and wedding venue decorators to name a few)  and I’d love to work with you to bring your business to life with a bespoke brand identity and website to show your business at its best.

With a background in technology (I worked as a Network Engineer for JPMorgan for many years),  I love the mixture of design and technology in brand and web design and to hone my skills I graduated with a BA (Hons) Graphic Design in 2016. So as my clients say I have the perfect blend of design and technology to power your business.

Natalie Lacon

Featured Work

Tranquilo Birthing Business cards

Tranquilo Birthing

The Wise Hippo Hypnobirthing Instructor

Brand Naming, Logo, Brand Identity, Web Design & Social Media Templates

Tranquilo Birthing Business cards

Novus Flow

Expert Recruitment & Coaching

Logo, Brand Identity, Web Design & Social Media Templates

Kind words

Example of responsive web design St Albans

“I’m so pleased with the new logo and website. I was pretty vague with what I wanted from a logo but I left it in Natalie’s capable hands and she created exactly what I wanted, something whimsical yet professional.

The website is working brilliantly and I’ve already had lots of new customers as well as people commenting how much they like the new brand. Natalie updated me throughout the whole process and put so much effort in to creating the perfect website.

I cannot thank her enough!”

Lucy Clark

Heaven is a Cupcake

Let's Work Together!

If you have a new project and would like to work with me or need some advice about your project please get in touch and I'll endeavor to help. You'll find I'm friendly and approachable and would love to discuss your business goals.

I look forward to hearing from you.